Asst. Manager/Manager, Digital Strategy

Develop and implement digital media and e-commerce strategies aligned with brand objectives, business priorities and sales growth targets.

Coordinate with brand custodians, sales team, trade marketing team, agency partners and e-commerce channel partners to ensure smooth execution of digital and e-commerce activities.

Plan, brief, execute and monitor always-on digital campaigns across Meta, Google, YouTube, TikTok and other relevant digital platforms.

Develop and activate platform-specific promotional campaigns for e-commerce platforms such as Daraz, Chaldal and other relevant online marketplaces.

Analyze digital media spending to assess whether current investment is effective, profitable and aligned with expected business outcomes.

Track campaign performance, media efficiency, reach, engagement, CTR, CPC, conversion rate, sales contribution, ROI/ROAS and recommend improvement actions.

Drive the full digital funnel from media exposure to product page visit to purchase by working closely with media agencies and e-commerce partners.

Manage product page content across e-commerce platforms and ensure accuracy of product information, brand identity, visual consistency, tone and communication.

Use social media data, e-commerce platform analytics and consumer insights to improve content strategy, promotional planning and campaign effectiveness.

Identify ineffective digital spending areas and recommend better media allocation to improve profitability and business impact.

Manage brand-side influencer and creator briefs to ensure content quality, brand fit and campaign effectiveness.

Monitor competitor digital activities, online consumer trends, marketplace