Executive/Sr. Executive, Digital Marketing

Job Overview

We are seeking a talented Executive/Sr. Executive – Digital Marketing to develop and execute strategic digital marketing initiatives that enhance brand awareness, drive online sales, generate qualified leads, and strengthen customer engagement. The ideal candidate will have proven experience in digital marketing, preferably in the skincare, beauty, or FMCG industry, along with strong analytical, creative, and communication skills.

Key Responsibilities

• Develop and execute digital marketing strategies across multiple channels, including Meta (Facebook & Instagram), YouTube, TikTok, Google Ads, SEO, SEM, PPC, and content marketing.

• Plan and execute integrated digital marketing campaigns to achieve brand awareness, customer engagement, lead generation, and online sales objectives.

• Build content distribution plans for platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube to maximize audience reach and engagement.

• Schedule, publish, and manage timely content rollouts aligned with the company's marketing calendar and brand objectives.

• Manage and optimize paid digital advertising campaigns to maximize campaign performance and return on investment (ROI).

• Monitor, analyze, and report campaign performance using tools such as Google Analytics (GA4), Meta Insights, YouTube Analytics, TikTok Analytics, and other relevant reporting platforms, providing actionable recommendations for continuous improvement.

• Track audience reach, engagement, conversions, and other key performance indicators (KPIs) to optimize content distribution and campaign effectiveness.

• Oversee and grow the company's social media presence by creating engaging content, responding to customer inquiries, and fostering an active online community.

• Develop and implement effective SEO and SEM strategies to improve search engine rankings, website visibility, and organic traffic.

• Collaborate with internal teams and external agencies to develop creative assets, marketing campaigns, and promotional initiatives.

• Stay up to date with emerging digital marketing trends, platform updates, AI-powered marketing tools, and industry best practices, and recommend innovative strategies to enhance marketing performance.

• Conduct competitor analysis and market research to identify new opportunities, customer insights, and digital marketing trends.

• Prepare regular campaign performance reports and present insights and recommendations to support data-driven marketing decisions.

• Utilize AI tools and marketing automation platforms to improve campaign efficiency and productivity.

• 5 to 7 years
• The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care, Healthcare/Lifestyle product, E-commerce

• Bachelor of Business Administration (BBA) in Marketing, Communicationor a related field

• Age At least 18 years

Educational Qualifications

• Bachelor of Business Administration (BBA) in Marketing

  • Bachelor's degree in Marketing, Communications, or a related field.

  • A Master's degree is a plus.

• Skills Required: Google Ads

Experience

• Minimum of 5-7 years of experience in digital marketing

• The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care, E-commerce, Healthcare/Lifestyle product

Skills and Expertise Requirements:

Strong understanding of digital channels, including Google Ads, Facebook Ads, TikTok, Instagram, and email marketing platforms.

Proficiency in digital marketing tools such as Google Analytics and Facebook Ads Manager.

Excellent written and verbal communication skills.

Creative mindset with attention to detail and design aesthetics.

Strong organizational, project management, and analytical skills.

Ability to work independently in a fast-paced, dynamic environment.

Language Proficiency

Excellent spoken and written in Bangla and English

Other Requirements

• Ability to work under pressure

• Willingness to work in a target-driven environment.

• Female candidates with relevant experience are encouraged to apply

Working Conditions

• Office-based role.

• Six-day work week.

• May require occasional extended working hours during campaigns or promotional periods.

• Competitive salary

• Career growth opportunities

• Professional learning and development

• Friendly and collaborative work environment

• Opportunity to work with one of Bangladesh's leading skincare and aesthetic brands