Marketing Content Specialist/ Visual Analyser/ Visualiser
Job Description
Role Overview
We are looking for a creative, strategic, and organized Visual Analyzer to lead the brand presence for our diverse group of companies. You will be responsible for building distinct identities for our Diagnostic Center, English Medium School and Coffee Shop chain and many more. You will have to assist in ensuring each brand effectively connects with its target audience.
Key Responsibilities
Content Strategy & Creative Direction: contribute in all content creation in collaboration with graphic designers and visualisers. Ensure the visual identity of each business unit (Clinical, Educational, Lifestyle) is aligned with its brand values.
Platform Management: Monitor and curate digital content across all social media channels, ensuring consistent engagement and brand voice for every entity within the group.
Strategic Planning: Develop and execute short- and long-term digital marketing strategies, creating tailored campaigns for each business vertical.
RTM (Real Time Marketing): Provide proactive and reactive social media strategies to capitalise on trends, community events, or urgent operational updates.
Performance Analytics: Prepare comprehensive monthly reports detailing marketing activity, campaign performance, and budget utilisation for executive management.
Digital Infrastructure (Web & E-Commerce): Manage, update, and optimise content for the group’s websites and e-commerce platforms to ensure a seamless user experience.
Campaign Lifecycle Management: Plan and execute business specific high-impact seasonal and festival-related campaigns that drive footfall to our businesses
Experience
- At least 5 years
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
Additional Requirements
- Age At least 24 years