General Manager_Sales (Tire)

Formulate and execute comprehensive short- and long-term sales strategies to achieve revenue, volume, and gross margin targets across all tire product categories.

Identify new market opportunities, emerging trends, and expansion territories across replacement (aftermarket).

Analyze competitor pricing, distributor networks, and promotional activities to position products effectively.

Build, evaluate, and expand a high-performing network of authorized tire dealers, retail outlets, and multi-brand distributors.

Structure, mentor, and lead a high-performing sales team across regional and institutional divisions.

Establish clear KPI metrics, sales targets, commission structures, and incentive programs.

Drive continuous product training (e.g., tread life, compound performance, retread ability, load indexes) and sales skill development.

Develop accurate quarterly and annual demand forecasts to ensure optimal inventory levels without overstocking or stock-outs.

Work closely with Supply Chain, Production, and Logistics to align manufacturing schedules with market demand.

Oversee credit policy compliance, dealer payment cycles, and aging receivables to minimize bad debt exposure.

Partner with Marketing and Technical Support to communicate market feedback regarding tire wear, defect claims, and customer preferences to R&D.

Ensure efficient handling of warranty claims, claim adjustments, and technical field support to maintain customer trust and brand loyalty.