Regional Sales Manager (RSM)

Job Context:

The Regional Sales Manager (RSM) is responsible for maximizing operational efficiency and productivity across the region by ensuring the optimal availability and performance of Distributors, Agents, and Merchants. This role is critical in maintaining standard market service levels, driving sustainable business growth, and enhancing brand visibility in accordance with company guidelines. The RSM is also responsible for building and maintaining strong relationships with Divisional Heads (DHs), educational institutions, government bodies, and other key stakeholders to support business objectives and strengthen market presence.

Job Responsibilities:

• Ensure 100% market service by proper distribution service coverage across the region for a seamless customer and agent experience.

• Replace underperforming distributors and appoint new distributors to strengthen market reach and improve productivity.

• Drive regional growth through agent acquisition, activation, retention, and transaction expansion.

• Ensure achievement of monthly, quarterly, and annual KPIs across all business lines.

• Lead, coach, and monitor Territory Managers and field teams to ensure disciplined execution and operational excellence.

• Monitor Government Disbursement Services, collection partner services, and other related services within the assigned region.

• Expand and manage collection services, including utility bill collections, institutional collections, and other payment solutions.

• Drive educational institution activation for stipend disbursement, tuition fee collection, and other related payment services.

• Monitor TMR (Territory, Market, and Retail) performance and ensure regular market visibility, compliance, and performance tracking.

• Strengthen agent and merchant network productivity, liquidity management, and retention.

• Execute regional go-to-market strategies, campaigns, and new business initiatives effectively.

• Conduct regular market visits to ensure execution quality, identify gaps, and resolve field-level issues promptly.

• Monitor competitor activities and provide actionable market intelligence to Head Office.

• Ensure compliance, risk control, and operational discipline across all business activities.

• Monitor stock flow, market movement, and sales promotions/campaigns to ensure successful execution and business growth.

• Keep in close contact with local corporate houses, merchants, and SME clients on behalf of Alternative Channel & Business Sales to generate positive business impact on regional sales.

• At least 10 years
• The applicants should have experience in the following business area(s): Banks, Manufacturing (FMCG), Financial Technology (Fintech) Startup

• Master of Business Administration (MBA)
• Bachelor of Business Administration (BBA)
• Bachelor/Honors

• Age At least 35 years

• The applicants should have experience in the following business area(s): MFS, Telecommunication, FMCG, Banks, Financial Technology (Fintech), Distribution.

• Proven ability to achieve sales targets and drive business growth.

• Excellent communication, negotiation, and stakeholder management skills.

• Sound knowledge of sales planning, territory management, and market analysis.