SEO & Content Distribution Specialist

Path is seeking a modern, data-driven SEO Growth & Content Distribution Specialist to expand our organic visibility, attract highly qualified website traffic, and drive sustainable growth across leads, customers, and revenue.

In this role, you will move beyond rigid, outdated SEO checklists. You will analyze performance data to identify high-impact opportunities, oversee technical SEO improvements, maximize the reach of our content assets, and build genuine brand authority. Success will not be measured by the sheer volume of links or posts created, but by measurable commercial outcomes, including qualified organic visibility, commercial-page performance, and revenue contribution.

Key Responsibilities

1. Data Analysis, Performance Tracking & Reporting

• Analyze Google Search Console, GA4, and SEO platform data to diagnose performance shifts, identify growth opportunities, and prioritize actions.

• Produce regular, granular reports segmenting blog vs. commercial traffic, branded vs. non-branded search, rankings, CTR, leads, acquisitions, and revenue.

• Evaluate how organic traffic progresses through the marketing funnel; improve the measurement of free trials, assisted conversions, and bottom-line revenue.

2. Technical SEO & On-Page Optimization

• Conduct comprehensive website audits and coordinate the implementation of technical SEO improvements with the development team.

• Verify and QA completed technical changes to ensure correct functionality and indexing.

• Audit existing content to strategically recommend which pages to update, expand, consolidate, repurpose, redirect, or retire.

3. Content Distribution & Omnichannel Authority Building

• Repurpose high-potential content into platform-native formats (e.g., LinkedIn articles/carousels, newsletters, short-form videos, and downloadable resources).

• Identify relevant industry conversations on Reddit, Quora, and professional forums; research audience pain points and draft transparent, valuable insights for expert review.

• Manage social content scheduling, approval workflows, platform formatting, UTM tracking, and evergreen content recycling.

4. Digital PR, Community & Earned Media

• Develop digital PR campaigns, original research, and case studies to secure credible editorial coverage, brand mentions, and high-quality backlinks.

• Research and coordinate podcast, webinar, and interview opportunities for company representatives, handling outreach, speaker prep, and follow-up content repurposing.

• Build and nurture relationships within ecommerce, photography, retail, agency, marketplace, technology, publisher, and creator communities.

5. Competitive & Landscape Monitoring

• Monitor brand mentions, referring domains, backlink profiles, and competitor visibility.

• Track and optimize Pathedits' visibility within emerging AI-assisted search engines alongside traditional search engines.

Our SEO & Ethical Standards

At Pathedits, we strictly adhere to a modern, ethical, and sustainable approach to growth. All activities must comply with search engine and platform guidelines.

Note on Strategy: We have zero tolerance for black-hat or low-quality tactics. This role completely excludes spammy forum links, automated link building, mass directory submissions, paid dofollow links, PBNs, comment spam, fabricated discussions, or manufactured community activity. We prioritize genuine value and authentic relationship-building.

• At least 7 years
• The applicants should have experience in the following business area(s): Advertising Agency, IT Enabled Service, BPO/ Data Entry Firm, Direct Selling/Marketing Service Company, Advertising Technology (AdTech) Startup

• Bachelor of Business Administration (BBA) in Digital Marketing

• Google Analytics 4 (GA4) Certification

• Google Search Console / Search Ads Certifications

• SEO Specialization Certifications

• HubSpot Content Marketing / Inbound Marketing Certification

• Age At least 30 years

• Technical Proficiency: Deep expertise in Google Analytics (GA4), Google Search Console, and industry-standard SEO platforms (e.g., Ahrefs, Semrush, Screaming Frog).

• Analytical Mindset: Strong data-literacy skills with the ability to translate complex datasets into actionable, prioritized growth strategies.

• Project Management: Proven experience collaborating with cross-functional stakeholders, particularly content creators and web developers.

• Modern Distribution Skills: A strong understanding of how to format and optimize content across various digital ecosystems, including LinkedIn, online communities, and AI-driven search environments.

• Communication: Exceptional written communication and outreach skills, with a knack for building genuine professional relationships.

• Weekly 2 holidays,Tour allowance,T/A
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Attractive salary package based on job grade

• Health and Welbeing allowance

• Yearly leave encashment opportunities

• Dynamic Work Environment - Dynamic/Professional/Hybrid working environment with career growth opportunities

• Recognition - Competitive salary, benefits, and recognition for your contributions.

• Learning & Development - Ongoing training, certification, and opportunities to sharpen your expertise.

Send your CV to the given email career@pathedits.com or Email your CV from My Bdjobs account