Digital Marketing Executive

Act as a Media Buyer – plan, allocate, and optimize budgets across multiple platforms (Meta, Google, TikTok, LinkedIn).

Develop and execute data-driven marketing & content funnel strategies to maximize ROI for e-commerce projects.

Collaborate with the creative and content teams to design high-performing ad creatives and storytelling funnels.

Monitor, manage, and analyze campaign performance using advanced tracking methods (including server-side tracking).

Ensure proper budget & cash flow management for all marketing activities.

Stay updated with the latest digital marketing trends, ad policies, and emerging growth opportunities.

Drive continuous improvement by A/B testing, scaling winning campaigns, and reducing wasted spend.

Maintain strong teamwork and cross-functional collaboration to achieve overall business objectives.