Senior Social Media Manager

Develop and implement comprehensive social media strategies aligned with the company's marketing and sales objectives.

Plan, execute, and optimize paid and organic campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and other relevant platforms.

Lead the content strategy by collaborating with designers, video editors, photographers, and copywriters to produce engaging and high-performing content.

Create and manage monthly content calendars, campaign schedules, and promotional plans.

Drive high-quality lead generation through data-driven digital marketing campaigns.

Monitor campaign performance using Meta Business Suite, Ads Manager, Google Analytics, and other marketing tools.

Analyze KPIs, customer engagement, audience insights, and campaign ROI, providing actionable recommendations for continuous improvement.

Manage the company's online reputation by ensuring timely responses to customer inquiries, reviews, and messages.

Stay updated with the latest industry trends, platform algorithm changes, AI tools, and emerging digital marketing technologies.

Work closely with the Sales, Creative, Branding, CRM, and Management teams to align marketing initiatives with business goals.

Supervise, mentor, and evaluate the performance of the social media team while maintaining high-quality standards and meeting deadlines.

Prepare weekly and monthly performance reports with strategic insights and future recommendations.