Management Trainee Officer - Brand

Job Overview

PRAN-RFL Group, one of the most diversified and innovation-driven conglomerates in Bangladesh, is seeking talented and dynamic professionals for the position of Management Trainee Officer – Brand. With a strong legacy of excellence, we continue to lead in delivering quality, value, and innovation across a wide range of industries.

This role offers aspiring professionals the opportunity to gain hands-on experience in brand management, marketing strategy, and consumer engagement. The selected candidate will work closely with senior brand managers and cross-functional teams to learn, contribute, and grow into a future leader in the marketing function.

Job Responsibilities:

• Support the formulation and implementation of ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing strategies to enhance brand visibility, strengthen market presence, and improve consumer engagement.

• Contribute to the planning, development, and execution of integrated brand campaigns aligned with organizational objectives, market trends, and consumer insights.

• Collaborate with creative agencies, media partners, and internal stakeholders to ensure timely, effective, and high-quality execution of brand initiatives.

• Conduct deep-dive research to track industry trends, analyze consumer behavior, and benchmark competitors, providing insights that guide strategic decision-making.

• Deliver actionable insights to support product positioning, promotional planning, and market entry strategies, ensuring alignment with business goals.

• Assist in tracking, analyzing, and reporting brand performance metrics, preparing regular dashboards and reports for senior management.

• Contribute to developing and executing brand differentiation strategies to build and sustain strong brand equity.

• Assist in product innovation activities, including packaging development, pricing strategies, and promotional planning to maintain market competitiveness.

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• Age At least 22 years

• Market standard salary (Review after 6 months probation period based on performance)

• Transport Facilities

• Mobile bill, Tour allowance, and Provident fund

• Lunch Facilities: Partially Subsidized

• Yearly salary review

• Two Festival Bonuses

• Leave Encashment

• Promising career path

• Credit purchase facilities with discounts at PRAN-RFL`s outlets.